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The Story of Our Lifestyle Store in

Franklin, TN

Sisters Olivia Carswell and Liz Samuels love experiencing all the local shops, eateries and landmarks that Franklin has to offer.

They wanted to share their mutual appreciation of Franklin with others, so in June 2017 the sisters launched an Instagram page called @LivingFranklin. It quickly surpassed 1,000 followers.

The name “Living Franklin” is derived from a phrase they’d frequently say while experiencing Franklin together.

 “We’d be sipping our Frothy Monkey coffees downtown and we’d say, ‘We’re really living Franklin today,' ” Samuels said.

In addition to sharing photographs and stories on Instagram about what makes Franklin so special, the sisters are now launching Living Franklin as a lifestyle brand.

“Living Franklin offers a young and fresh take on Franklin.” Carswell said. “We will have products ranging from handpicked home decor to an in-house brand of Franklin apparel, highlighting the classic elegance of downtown Franklin."

“We have Living Franklin apparel (t-shirts, hats, sweatshirts), mugs, and we’ve created a signature Living Franklin scented candle,” Samuels said.

Originally the sisters thought the brand would solely launch online, but what started as a casual conversation with Graeme Asch, owner of Franklin Mercantile Deli, quickly developed into the girls’ dream opportunity to open a storefront in the space behind the deli, which previously debuted retail businesses including The Cocoa Tree and Ivey Cake bakery.

“We want to use our store as an opportunity to bring the community together,” Carswell added.

Find their Instagram below, and follow along as they share life in Franklin.


What We Have to Offer

At our lifestyle store in Franklin, TN, we offer a number of great products to highlight living in our local town. We currently provide apparel and home goods, which feature our very own Living Franklin brand. From hats and t-shirts to key chains and candles, we have the products you need to represent Franklin in style.

As a small business in Franklin, we feel that we should also support and feature the other companies nearby. That is why in our shop and on our Instagram, you will find information and products from other staples of the downtown core. If it weren’t for the cooperation of these other businesses, our brand and online clothing store would have never happened. So when you are looking for high-quality home goods and fashion that support a building local identity, then Living Franklin has the exact products you need.

Contact us when you are looking for unique branded clothing and home goods. We proudly serve Franklin, TN, and the surrounding areas.

Store Hours: Tuesday- Saturday, 10 A.M.-3 P.M.